Published on September 6th, 2014 | by Sima Sahar Zerehi


Deadmau5 vs. Disney: When big business fights for trademark rights

It seems like Mickey Mouse is taking issue with others brandishing his iconic ears.

DJ Joel Thomas Zimmerman, known to most as Deadmau5, is being sued by Disney for incorporating giant Mickey Mouse-like ears in his costume. His battle is the latest in a series of fights over trademark rights.

Zimmerman, who owns trademarks to his mouse logo in 30 countries and has been using the image for over a decade, recently tweeted “lawyer up mickey” in response to the threat.

And then there was the cat and mouse game with Ferrari.

To read the full article visit CBCNews.Ca.

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is a professor, journalist, new media buff, photographer in training, Unifor member & immigration/labour/human rights activist who really wants to be an artist.

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