Published on July 15th, 2014 | by Sima Sahar Zerehi


Sharing feelings for Toronto, on Twitter and a city billboard

“Others think you aloof, cold, and elitist. But my love for you is lifelong. You are merely misunderstood.”

This is one of the winning tweets sent as part of The Dear City Canadaproject, the urban public art initiative all about sharing feelings about Toronto. The winning submissions are now posted on billboards, subway platform screens and malls across the city.

“It’s about bringing people’s ideas about their city forward so millions can see it,” says Sharon Switzer, the curator at Pattison Onestop, one of the co-producers of the project.

The initiative, organized jointly with Spacing Magazine, is in its second year. This year submissions were accepted from people in nine cities, including Calgary, Montreal, Vancouver, Edmonton and Toronto.

Matthew Blackett from Spacing Magazine says the project gives the public a chance to see that video billboards and outdoor advertising don’t always have to be about selling you something.

To read the full article visit CBCNews.Ca.

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is a professor, journalist, new media buff, photographer in training, Unifor member & immigration/labour/human rights activist who really wants to be an artist.

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